App Development
Services > App Development

App Development

Our mobile app development services as well as all application development services can be understood easily by breaking them down into these phases.

  • phase 1
  • phase 2
  • phase 3
  • phase 4
  • phase 5
  • phase 6
  • phase 7
  • phase 8
Building the core foundation

The first phase is the most crucial for any mobile app development services as it forms the backbone of the entire project. This phase defines and evolves the entire lifecycle.

Step 1: We define the application with the client and develop their idea further. We put down the idea on paper, debate over it, find the feasibility parameters, the problems, the challenges, the solutions and the final productivity.

Step 2: We perform a complete market research in terms of discovering similar apps and perform in- depth research on the different approaches. We find and define the core of each part of the application development services and make our solution better with complete commitment to quality.

Pre-Development Planning

This phase is all about imagination and creativity. A prototype at this stage helps the entire team and the client to better understand the product. Visually people provide better inputs than through the written concept. They are able to visualise it and play around with the possibilities easily to strengthen the product.

Step 3: Our team of developers now take over first as they are the final technical architects of the development team. They discuss each of the details in their minutest form concerning the prototype and how a feature shall translate when taken to the code world. This intense discussion schedule helps establish a timeline that optimises the entire process.

Step 4: Next the artists take over and prepare the necessary WireFraming. These are then taken as rough sketches to paper where they help us to chart out the usability and flow of the application. This forms the very first visual draft of the entire app that is further discussed and finalised for further development.

Let's go over the technical stuff

We go through the boring stuff of any mobile app development services like designing the back end, web services and other data intensive functionalities that are not visible to any regular user of the app. The user is usually only concerned about the cool visual, easy to use design and smooth running fancy animations. Our background services:

Step 5: We build the web services to provide usable data to the application as provided by the web services. E.g. a location on a map displays a variety of things. The web services decide which items from the list of things are important. Then we write codes for them to perform optimally while handling the data efficiently. A lot of team effort and brainpower goes into first the creation and then refining these algorithmic logics.

Step 6: The word optimisation for Android and iOS sound easy but are quite a tedious task. Every few days a new phone reaches the market and we need to be ready for such devices. Android already has several device sizes and various OS versions that range right from 4.4 up to 8.0 (Android KitKat to Android O). The iOS versions are lesser than Android but we still need to crunch out the specifics for their behaviour, display over the platform, etc. These studies help us reach a maximum user base thus increasing the growth potential of our apps.

Step 7: A fine tuning of all the definitions right from the initial wireframe and the various improvised technical scenarios is undertaken. This involves the whole team to review and create a market strategy before starting to build the prototype.


A prototype helps define how an app shall be used by the end user. It helps define the flow of the app, its navigation structure and define the whole user experience through the basis of its touch based usage on a smartphone.

Step 8: This stage helps visualise the application and build it as per the behaviour of the user and the responses of the application. This stage also helps bring the client on the same page as our development team. It becomes easier for the client to see the basic idea in this form and bring to our notice any reviews and feedback that help strengthen the product.

Design the application

It may seem that this is the fun area where the app is dressed and we are maybe playing with it but there is a method to the madness.

Step 9: Our User Experience (UX) Designing teams go all out to find that perfect blend of modernity and usage. They create the interaction structure, the navigation details and the different design elements. They decide on each small and large animation whether crucial or just for a second and lose sleep over its layout, movement, choreography of the elements when they are animated, the blend in or ease out of each aspect, form, colour, visual element that bring out the best in the application. Our experienced designers add life to it by adding dramatic graphic designs and typography. When the space is less, they use cute logos, svg animations and different visual effects to make the application stand out. This phase has uncountable review stages and is a multi-layered process that on its completion delivers your baby to the final output phase.


Now it's the turn of the coders to lose sleep over the right coding for the application which is done through Android Studio and builds up the final application.

Step 10: A methodology allows for a swift and efficient development of the project now that all aspects of it are in place and well defined. The project managers and lead android supervisors oversee the entire process from optimising the code structure to the writing style to creating a final high quality application.

Tests! We need more tests

From here onwards, the stages define how we are better than anyone else in the market. This stage of development defines us as incurable perfectionists. We test every tiny aspect and iron out every crease with a compulsion only satisfied with a flawless product.

Step 11: Our professionals in the User Acceptance Testing department are a force to be reckoned with who run the application through all of the android and iOS types mentioned earlier. They run it through all sizes and then run them again just to check that they have been consistent.

Step 12: Further intensive testing then remains for the application where the testers go over the entire application with different automated tools and a huge team of manual testers to find bugs. We feel that they are the gollum who try out everything in their power not to be separated from their precious. They create a daily list of items for immediate fixes and help fine tune the application to perform at its best. This stage also involves the client who gets a changelog of each process and their reviews and feedback are also incorporated.

It is time to go live

And then after days of sweat, blood and tears we come to this stage when it is time to say goodbye and farewell to the app.

Step 13: The app is now prepared to be published on the PlayStore and App Store for their review and launch.

Step 14: The work of maintenance then becomes an on-going work once the app has been launched. We then keep a hawk eye on the app and revise, edit and maintain the application to improve its performance, efficiency, fixes and bug removal, etc.